About corporatevoice

corporatevoice is a corporate communications consultancy led by writer, marketer, strategist, and media spokesperson Jim Panagas. The consultancy’s focus is working with software and technology companies to develop the “voice of the corporation,” sharing best practices on out-marketing competitors and attaining a higher level of marketplace visibility.


This “group selfie” was taken at the conclusion of a panel discussion that Jim Panagas (front row, right) moderated for AMA Boston and PRSA Boston. The event took place in March 2019 and focused on the changing relationship between CMO’s and digital marketing agencies.

Jim Panagas has been involved with high tech marketing and communications for nearly two decades. He has appeared on camera (watch his interview on the CMS-Connected webTV show), on trade show stages, in webcasts and podcasts, and his articles have appeared in publications such as CMS-Connected, CMSWire, EContent, Loyalty360, and Website Magazine.

Jim’s resume reads like this:

As Director of PR & Analyst Relations for Kentico Software, a Content Management Systems (CMS) provider based in central Europe. He helped propel Kentico onto the global stage by securing their inclusion in Gartner’s Magic Quadrant for Web Content Management – an annual, highly valued analyst report – for the very first time.

Watch Jim’s 3-minute video reel on YouTube. It shows the impact of Jim’s work on three companies in particular: Kentico Software, Automatic Data Processing, and Taxware–A First Data Company.

As VP of Marketing for a $1B business unit of Automatic Data Processing, Inc. (ADP), he developed breakthrough marketing strategies to accelerate the demand for outsourced business services.

And as Vice President of Marketing for Taxware–A First Data Company (a $20M business that produced a bolt-on sales tax calculation engine for leading ERP platforms including SAP and Oracle), he was the architect of a marketing re-launch that put them on a march towards industry leadership and paved the way for acquisition by ADP.

Jim has also done a ton of consulting and agency work over the course of his career, so be brings both a corporate and agency perspective to the table today.

I worked with Jim Panagas at two different companies and found him to be a hugely energetic, highly focused marketing executive who has a knack for increasing product visibility and demand. He takes his role seriously, understands the big picture, and consistently shows the drive to execute marketing plans. I consider him a great asset to any well-run organization.
— DON CRANE, Copywriter. Creative Director. Content Architect. Brainstorming Facilitator. Creative Thinking Trainer. Actor.