STORYTELLING
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Your company’s story is out there, waiting to be told.
let us tell it for you:
Amplify your Brand. Increase your company’s public profile by getting people across the community to mention your company by name.
Articulate your Business Mission and Purpose. Explaining the business in your own words goes far beyond the “about” page on your corporate website.
Grow Thought Leadership. Showcase your company’s knowledge and expertise by putting company executives, subject matter experts, partners and customers in front of the microphone, talking about key business issues.
Open the Door to Speaking Opportunities. Increase the chances of your people not only being noticed, but also being tapped for speaking roles at trade shows, conferences, webcasts and podcasts.
Put you in front of Market Influencers. Well written articles and video interviews are likely to catch the eye of editors, analysts, and bloggers.
Drive traffic to your Corporate Website. People consuming your content are likely to visit your company’s website to learn more.
Open New Avenues of Communication. A headline. A call out. A particular point of view expressed by an executive. Any one of these things could encourage people to make contact.
Build a Video Repository that Fuels your Business. You’ll find yourself continually drawing upon the interviews and raw video collected during this storytelling process. Use this material for your corporate website, eNewsletters, partner comms, email campaigns and more.
Embellish your Partner Program. Interviewing technology and installation partners puts them in the spotlight and inspires them to do more.
Move the Needle. Storytelling makes things happen quickly and economically. Make it a part of your company’s communications program.