media spokesperson

There are times when you need a competent spokesperson to represent your company to the media. Someone who can talk about the business and the marketplace in a convincing and compelling fashion. Someone can portray the business in the most favorable light. And someone who has a “made for TV” personality that translates well across all media.

So what are the media opportunities we are talking about? They include:

• Sitting down for a Radio or TV interview

• Speaking at a show or conference

• Presenting to a professional society such as the American Marketing Association (AMA) or Public Relations Society of America (PRSA)

• Committing to speak at local/regional technology groups such as the North Shore Technology Council, Massachusetts Technology Leadership Council, or the NH Tech Alliance.

• Participating in a webcast or podcast.

• Taking advantage of on the fly interviews with an editor or analyst

• Engaging in marketplace discussions

  Having someone on the ground who’s familiar with the technology marketplace and has some pre-built relationships with editors and analysts can open the door to opportunity.

Speaking publicly and confidently is key to building a company’s image in the marketplace.

AMA Boston: Jim Panagas leads a discussion of AMA Boston executives, talking about an upcoming networking event.

Livestream on Tech & Innovation: In this second video, Jim Panagas looks at Boxabl, a Las Vegas-based company that is taking the modular housing industry by storm.