branding & Corporate Identity
Building a brand and corporate identity that permeate all of a company’s marketing materials is a huge undertaking. The goal is to ensure that everyone is on the same page and getting the same message. Factors that must be taken into account include:
Messaging that the company wants to convey
Photos and imagery that initially capture someone’s attention
Headlines, Captions, and Callouts that make the visitor stop and think
Video Content that attract and hold interest
Music Score that sets the mood and elicits an emotional response