branding & Corporate Identity
Building a consistent brand that permeates all of a company’s marketing materials – from the corporate website through trade show and exhibit properties through all of the company’s collateral materials and digital assets – is a huge undertaking. It’s more than making sure that everyone is using the right logo. It’s about developing a style that accentuates the logo and that begins to build a true image for the company.
Branding is about many things including:
Image that the company desires to convey
Emotional response that the company would like to evoke
Lasting Impact i.e. how memorable is the brand?
Headlines, captions, and callouts that capture someone’s attention in the first place
Photos and imagery that suggest professionalism, decisiveness and commitment to the marketplace
Logos
Fonts and typography that are easy to read, especially by over-40 eyes
Color palette that calms and reassures
Significant white space so as not to overwhelm the visitor with copy
Adherence to corporate standards and guidelines
Whether your business is facing specific market challenges or has simply lost its way, Jim Panagas can help. He has managed the branding effort for dozens of software and technology companies across North America.
“I found Jim Panagas after screening literally hundreds of applicants. I needed someone who could transform the Marketing function. All of the effort was worth it. Jim did an outstanding job and I would recommend him in a heartbeat.”