event marketing
AMA Marketing Campaign
The marketing materials on this page show the breadth of a high profile campaign developed for the American Marketing Association Boston Chapter (AMA Boston). The goal was to attract larger numbers of marketing professionals and expand the organization’s footprint, particularly along the north shore of Massachusetts, southern New Hampshire, and southern Maine.
This short video celebrated AMA Boston's north shore Marketing Mingle, held on the rooftop
of the Enzio Hotel in Portsmouth, NH.
Click to view image full size
This campaign featured a large number of integrated components including video content based upon interviews with the AMA Boston leadership team and other business experts; video-rich social media posts that delivered thousands of impressions; information-rich webcasts and panel discussions that gave marketers insights into business topics such as the Boston area hiring market; and live networking events held in distinctive high-visibility locations like the rooftop of the Enzio Hotel in Portsmouth, NH. The program not only delivered a high level of energy and enthusiasm, but also a social media discussion that lingered for months on platforms such as LinkedIn.